Mount Vernon Mills Unveils New Branding Initiative for Mount Vernon FR, Flame-Resistant (FR) Fabrics
Maudlin, S.C., October 12, 2012 — Mount Vernon Mills announces its new flame-resistant (FR) fabrics brand, Mount Vernon FR. Demonstrating its commitment as a leader in the FR industry, the new tagline, Wear it for life, speaks to the exceptional quality and durability of Mount Vernon FR fabrics. Mount Vernon Mills has experienced significant success and growth in the past year, which includes more than doubling its Georgia-based capacity to produce FR fabrics.
Mount Vernon FR fabrics are guaranteed for the useful life of the garment*, and meet NFPA 70E, NFPA 2112, EN ISO 11611 and EN ISO 11612 standards. To make it even easier for direct and downstream customers to find the right fabric for the specific needs of their workforce, Mount Vernon FR will offer an extensive selection of flame resistant protective fabrics in the following six collections:
- AMTEX™ C100 – 100 percent cotton
- AMTEX™ PLUS – 88 percent cotton/12 percent nylon blend
- RESILIENCE® – 80 percent cotton/20 percent Nomex® blend
- RESILIENCE® TRIO – Cotton/Nomex®/nylon blend
- PHOENIX FR – Flame-resistant denim fabrics of different weights, ranging from 7.5 to 14.75 ounces/square yard
- MY•FR – Custom fabric program that allows customers to tailor their worker’s uniforms to match their workforce’s unique needs, providing countless options for variables like weight, fabric type, color and pattern
“Mount Vernon Mills has always had world-class products and now we have a world-class look to go with them,” said Mike Woods, vice president of flame resistant fabric sales for Mount Vernon Mills. “We believe that our new brand reflects the quality and expertise that our customers have come to expect from the company’s more than 165-year heritage in producing fabrics that work.”
Mount Vernon FR fabrics are produced in the company’s vertically integrated manufacturing facility located in Trion, Ga. To ensure that every Mount Vernon FR fabric is of the highest level of reliability, quality, durability, color consistency and shrinkage control, the company has total in-house control of more than 25 major processes, including spinning, weaving, dyeing and FR finishing, and uses more than 3,000 computer-monitored control points and extensive quality assurance testing.
Mount Vernon Mills will debut the new Mount Vernon FR program, including new signage, logos, brochures and other collateral, at booth 2531 at the 2012 National Safety Council Congress & Expo in Orlando, Fla., October 22–24. Mount Vernon FR will also be supported by a newly redesigned website — www.MVMFR.com — which will highlight the six fabric collections.
Mount Vernon FR – Wear it for Life:
When laundered to manufacturer’s specifications, the flame resistance of all Mount Vernon FR fabrics is guaranteed for the life of the garment. And with total manufacturing control over more than 25 production processes in the company’s vertically integrated manufacturing facility located in Trion, Ga., customers can have confidence in knowing that every Mount Vernon FR fabric will be of the highest level of quality, durability and reliability. Learn more at www.mvmfr.com.
About Mount Vernon Mills & Mount Vernon FR:
Mount Vernon Mills is a 165-year-old manufacturer of textile, chemical and related products for the apparel, industrial, institutional and commercial markets. Mount Vernon FR is part of Mount Vernon Mills’ Apparel Fabrics Group, which produces denim, flame resistant and piece-dyed fabric. It is the largest of all the Mount Vernon Mills groups, accounting for more than half of all company sales. More information can be found at www.mvmills.com or www.mvmfr.com.
*Guaranteed when laundered to manufacturer’s specifications.
For more information, contact:
Jennifer Whisnant, Quixote Group